TROUBLED TIKTOC
04/30/2024 |
If TikToc gets banned in the US, and that may take a while as the courts will be involved, the biggest winners are likely to be Meta’s Facebook and Instagram, and Alphabet’s YouTube and their respective video platforms Reels and Shorts. Meta is likely to pick up 55% to 60% of TikToc’s ad revenue with YouTube drawing another 25%. Oracle would be the biggest loser as it hosts TikTok’s service.