Coffee being poured beside Maxwell container.

MARKETING MOVE

The Friday File: To be more inclusive and representative of their customers, Maxwell House is temporarily changing its name, for the first time in its 133-year history, to Maxwell Apartment. Ideally, the new limited-edition containers should hold less and cost more/ounce but must be attachable/stackable. Rent enough, and you could build a tiny Coffee House! I suggest Coffee Cave for men, Coffee Pot for users, and Coffee Break for convicts.

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