$uper Bowl

The Super Bowl was viewed by 111.3 million people and 47% of all households with TVs. While the number who watched set a record, the percentage figure was #12 all-time. The final episode of MASH which was viewed by 60% of all HH holds first spot. Either way, sponsors were happy to pay an average of $3.5 million for one of 70 30-second spots. That works out to a total cost of $245 million or $2.47/viewer.