Understanding Uber

Every dollar spent on UberX (Uber’s version of a regular cab) in the US results in an additional $1.50 of benefit, almost $7 billion/year. That’s why we all say “what a deal” when we exit an Uber. While customers follow through and order an UberX 62% of the time absent surge pricing, when demand is very high and regular fares more than double, that percentage falls to 39%.