Ticker Tock

The Friday File: A decade ago, it was shown that public firms with clever ticker symbols (like BABY, BOOM, CAKE, FUN, CASH) performed twice as well as all shares on the NYSE and NASDAQ between 1984 and 2006. A fluke? In an update covering the years 2006 through 2018, the clever tickers again performed twice as well! How about a BID (Sotheby’s) for my BUD (Anheuser-Busch) on your HOG (Harley-Davidson)?