Weighted Wrapping
12/23/2020 |
All else equal, sloppily wrapped gifts cause recipients to respond more favorably to the gift; the more elegantly wrapped the gift, the higher the recipient expectations. But all’s not equal. When gifts come from acquaintances, recipients are more enthusiastic with neat wrapping. If from a friend, sloppy wrapping makes a better impression. Are you focusing the recipient on the relationship quality (acquaintance) or the gift quality (friend)?