The FTC is challenging Kroger’s acquisition of Albertson’s. The FTC claims Walmart/Target aren’t supermarkets, that Sprouts/Whole Foods are premium stores, that Dollar stores are limited, and that Aldi/Lidl are “limited assortment stores.” FTC thus claims this merger of the top two chains will reduce competition and raise prices. Hogwash! Walmart’s share is 28.3%, Kroger/Albertson will be 16.5%. Force targeted divestures to strong competitors wherever Kroger’s and Albertson’s are both present.