In 1980, the number of households with pay-TV subscriptions including cable, satellite, and telecom firms totaled 20 million. By 1989 it was 50 million, in 2000 it surpassed 75 million, and the peak was 100 million between 2009-2014. Since then, it’s steadily declined. In 23Q3, it was almost 75 million, however that number includes 20 million internet-TV providers including YouTube TV, Sling TV, and others. Cable erosion has been staggering.