One week from today, the current bull market will reach 3,453 days in duration, surpassing the longest bull market of 3,452 days which went from 10/11/90 through 3/24/00. During this near 10-year period, US equities have returned about 420%, excluding dividends, since the bull began on 3/9/09. One reason for its success, it began during the trauma of the Great Recession and many investors (wrongly) believed equities would never recover.