Catalog Comeback

The Friday File: After peaking at 19.6 billion catalogues mailed in the US in 2007, (that’s 65 catalogues per/person and 163/household) the number of catalogues shipped rapidly fell to 11.8 billion in 2012, but rose slightly to 11.9 billion in 2013, or 38 catalogues/person and 94/household. It turns out that customers who enjoy catalogues spend more money. Amazingly 31% of online buyers have a catalogue when they make a purchase!