The Friday File: Ever wonder why ice cream stores and supermarkets have so many flavors? It’s because our tastes are wildly diverse. The most popular flavor of ice cream is, unsurprisingly, chocolate, but it has just a 14% market share! Vanilla follows at 13%, butter pecan is next at 11%, cookie ‘n cream and mint chocolate chip follow at 8% each. In 11th place is cake batter with still 3%.