The Friday File: The average American flushes 57 sheets of toilet paper/day, almost 21,000 sheets/year; slightly over 100 rolls/annum. That works out to 384 trees over a lifetime! US spending on toilet paper rolls up to $9 billion/year; $27.70/person. For the week ending 3/7/20, US retailers cleaned up; toilet paper sales jumped a remarkable 60%. Despite the Coronavirus showing no sign of increased runs, households want to cover their backsides.