Tough Television

Since 2014, thanks to cord-cutting due to streaming services, non-sports TV viewership has declined 11% at NBC to 6.8 million persons, 22% at CBS to 8.3 million, 25% at ABC to 5.9 million, and 27% at Fox to 4.2 million. Despite these precipitous drops, 2019 ad spending will decline just 1.4% from 2018, probably because streaming services like Netflix and Amazon show no ads and Disney+ plans to be ad-free.

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