The Friday File: Used first by Queen Puabi of Ur approximately 4500 years ago, global lipstick sales totaled $11.2 billion in 2017. Outside of the $14 million H. Couture Beauty Diamond Lipstick, that comes in a diamond encrusted case, the costliest lipstick is La Bouche Rouge for $160; refills cost $37; yes, it’s refillable. Isn’t that comforting! Next at just $90/tube is Christian Louboutin’s Lip Color; it’s apparently quite luxurious.