Sudsy Sales

The Friday File: The economy is improving! Beer volume rose 1.2% in 2012, to 2.8 billion cases – that’s 210 beers/person, pushing revenues up 3.5% to $62.3 billion. This largely makes up for the 1.3% decline in beer volume in 2011. Super-premium, domestic craft and imports are fermenting heady sales, while mainstream domestics are losing steam, but more slowly than before. I must drink 209 more beers to be average.

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