Ads on the Prowl

A recent report shows that advertisers spent $31.7 billion on Internet ads in ’11, slightly more than the $30 billion spent on cable TV ads. Broadcast TV remained on top, receiving $38.5 billion from advertisers, but for how much longer? Newspapers were #1 as recently as 2005 with $48 billion in ads, but now take in just $20.7 billion. Magazines attracted $18 billion, radio $15.2 billion, and $8.2 went elsewhere.

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