The Millennials (born ‘81 and ‘00) are the largest age group in the US, numbering 85 million or 28% of the total US population. By contrast, there are just 79 million Baby Boomers (26%), and 61 million Generation Xers representing 20% of the population and born between ‘64 and ’80. The Millenials, like the Boomers before them will eventually shape our art, culture, politics and much more. Start catering to them.