Jun
26

Swift Success

taylor swiftThe Friday File: Congratulations to Taylor Swift, a 25 year-old music monopolist extraordinaire. In a battle over royalties during a free trial period for listeners of Apple Music, Apple blinked and will now pay artists despite receiving no revenue. Her ability to ‘shake off’ Apple is due to her profound popularity, a need by Apple to reduce product rollout risk and the rapidly growing popularity of competitors Spotify and Pandora.

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