Jan
04

Nutty Situation

The Friday File: Skippy Peanut butter, first sold in 1933, has been bought by Hormel Foods of MN from Unilever for $700 million in cash. Skippy, with an 18% market share, is the number two peanut butter brand in the US, sandwiched between Jif (at 34%) and Peter Pan. Skippy had $370 million in sales, $100 coming from outside the US. It takes 772 peanuts to make a 16.3-oz. jar.

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Comments

  1. Gregory A. Miedema says:

    So now Hormel owns Spam and Skippy? that’s all you need for a balanced diet and a sandwich!

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